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-What inspired Les Niçois?
We wanted to recreate the atmosphere of a specific kind of Mediterranean canteen particular to the old town of Nice. Our idea was to bring the ambience of the beach bars we love to Paris.
Reserve a table for dinner and end the evening in the basement with a game of petanque. We opened Les Niçois in 2014 and in September 2017 we launched The Yacht Club, a very French Riviera brasserie located on the rue des Martyrs in Paris. Brasserie style cuisine with a Mediterranean twist like the classic oeuf-mayo (eggs and mayonnaise) served à la poutargue (with mullet roe paste), the choucroute de la mer (seafood with sauerkraut) Mediterranean style, relaxed service, sunny decor.
We also created a line of branded products (T-shirts, tote bags, candles, etc.) with fun taglines like “Sweet dreams are made of Nice.” And our Riviera inspired line of gourmet delicacies is now available in more than 200 sales points such as the Grande Epicerie (Le Bon Marché), the Galeries Lafayette, BHV and Monoprix. Our tapenades, sardine tapenades, rose wines and other drinks from southern France perfectly accompany a game of petanque!
- What are your ties to the French Riviera?
Of the two “Niçois” Luc Sananes is really from Nice. All of his family is there and like so many people from Nice he requires sunlight! He needs to go to Nice every 6 weeks or so! And for me, my heart belongs to Nice. We spend so much time there developing the brand, its particular style and look, finding the best places to eat as well as exclusive suppliers.
- What’s your favorite Côte d’Azur spot?
Le Comptoir du Marché in the old town of Nice. It’s a restaurant that reinvents a new kind of Niçoise cuisine, a hidden gem.
- Your fondest south of France memory?
There are so many but the “Prom,” aka the Promenade des Anglais, with that view of the sea and the sound of the waves on the rocky beach, that always blows me away. I’ll never get tired of that!
- Any future projects?
To open a spot on the French Riviera very soon! Stay tuned!
Photos : © les Niçois / Romain Favre
All of the inspirational personalities selected for our one of a kind “team” are smitten with the French Riviera. This month L Mag invites iconic hairstylist Frédéric Fekkai and Shirin von Wulffen, partners in life, entrepreneurs and a real inspiration behind the brand Bastide.
All of the inspirational personalities selected for our one of a kind “team” are smitten with the French Riviera. This month L Mag invites Maiana Bertola, creator of the new brand Ensemble, candles made in Grasse, flowers in wonderland…
Two Michelin stars, ranked number 3 on “The World’s 50 Best” and owner-chef of the first French restaurant on this prestigious list, Mauro Colagreco has also just published Mirazur with Ducasse Editions. In Menton on the Riviera, the Argentine-Italian chef cultivates his vegetable garden and his cuisine in his incredible restaurant, overlooking the Mediterranean, somewhere between sky and sea, appropriately named Mirazur.
Indo-British designer Tara Matthews created her brand in 2003 as an homage to Corsica, the place where this globe trotter always returns after spending time on the 5 continents. Her swimwear graces magazine covers like Vogue and all of Hollywood, from Kim Kardashian to Beyonce, Gwyneth Paltrow, Halle Berry, Charlize Theron and Gisele Bundchen. Today she is a reference on the most beautiful beaches in the world…
All of the inspiring figures selected for this one of a kind “team” are infatuated with the French Riviera. This month Xavier Girard, writer, painter, professor, curator, art critic and author of French Riviera in the 20’s (published by Assouline), reveals his vision of the Cote d’Azur. Photo : © Assouline
All of the inspiring figures selected for this one of a kind “team” are infatuated with the French Riviera. This month, L Mag invites landscaper Jean Mus, who has created the most beautiful Mediterranean style gardens around the globe. Discover his extraordinary work in two magnificent books, Jardins Secrets de Méditerranée (Secret Gardens of the Mediterranean), published by Flammarion and Jardins Méditerranéens Contemporains (Contemporary Mediterranean Gardens), Ulmer.
Every month, with a Chinese por®trait, L Mag turns the spotlight on a woman who is exceptional in her own way. Fanny Auger is the author of "Trêve de Bavardages (Enough Talking) - Let's find a taste for conversation" (KERO Editions ) and director of The School of Life Paris where she animates conferences on "learning what they don't teach you at school."
