-What inspired Les Niçois?

 

We wanted to recreate the atmosphere of a specific kind of Mediterranean canteen particular to the old town of Nice.  Our idea was to bring the ambience of the beach bars we love to Paris.

 

Reserve a table for dinner and end the evening in the basement with a game of petanque.  We opened Les Niçois in 2014 and in September 2017 we launched The Yacht Club, a very French Riviera brasserie located on the rue des Martyrs in Paris.  Brasserie style cuisine with a Mediterranean twist like the classic oeuf-mayo (eggs and mayonnaise) served à la poutargue (with mullet roe paste), the choucroute de la mer (seafood with sauerkraut) Mediterranean style, relaxed service, sunny decor. 

 

We also created a line of branded products (T-shirts, tote bags, candles, etc.) with fun taglines like “Sweet dreams are made of Nice.”  And our Riviera inspired line of gourmet delicacies is now available in more than 200 sales points such as the Grande Epicerie (Le Bon Marché), the Galeries Lafayette, BHV and Monoprix.  Our tapenades, sardine tapenades, rose wines and other drinks from southern France perfectly accompany a game of petanque!