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Kirakira+, glitter or not glitter ?

#Play With Light

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Charlotte Guillemin-Laumonier

In 2015, a small twinkling UFO appeared on Instagram: Kirakira+. The code name kawai for an app that's no less than that. Since the recent Fashion Week, the fashion world has gotten hold of it, and the buzz is on with no less than 70'000 # so far on Instagram.

Last September, Instagram really started to sparkle. Catwalk videos started to shine and crackle as though they were bewitched. Two fashion stars in particular - Eva Chen, the queen of streetstyles and an influencer, and the top model Rosie Huntington-Whiteley - lit the flame by posting teasers featuring outfits as shiny as a disco ball. It's easy to understand: Kirakira+ offers sparkle filters, 7 altogether, with differing intensities that accentuate anything that's a bit reflective - strass, glass, a mirror... Note that the tool only works for videos.

 

"The way her clothes looked, covered in sparkling stars, appealed to me.

I loved it, and since then I've been using the app myself."

Stefany Hackbarth

For just a dollar the party's crazier, and the fashionistas are transformed into fairies casting technicolour spells to whoever is within range of their magic wands. According to the blogger Stefany Hackbarth (@lookthatblog, 17.8 k followers on Instagram): "I discovered Kirakira+ thanks to a post by Kim Kardashian. The way her clothes looked, covered in sparkling stars, appealed to me. I loved it, and since then I've been using the app myself. It gives a unique effect to videos and that's a fun and original way to attract the attention of followers." So are you ready as well to transform yourself Tinker Bell the fairy?

Available at the App Store

 
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